Skip to main content
03印

Logo

The mark draws from the tradition of the Japanese hanko.

Philosophy

The mark draws from the tradition of the Japanese hanko — the personal seal used for centuries to authenticate, sign, and claim authorship. Enclosed within a perfect circle, the letterforms are abstracted into a dense, interlocking composition that reads simultaneously as initials and as a single unified glyph. The circle is not decoration; it is containment, intention, and completeness. Like a seal pressed into paper, it carries weight.

The deep crimson red (beni, 紅) is the only hue the mark wears — base Beni on light grounds, Beni Light on dark. A deliberate reference to the ink of the stamp, and to the quiet authority that comes with it.

Mark on Backgrounds

The dashed ring shows the required clear space: inner radius ÷ 4 on all sides. Nothing may enter that zone.

On Washi
Primary — 7.46:1 WCAG AAA
On Yoru
Dark context — Beni Light, 3.14:1
On Beni
Seal / print — reserved use
Background Mark fill Contrast Notes
Washi #E6E6E6 Beni #900B20 7.46:1 AAA Primary usage
Yoru #1A1918 Beni Light #B83A4E 3.14:1 AA Large Dark context — Beni Light only, never base Beni
Yoru #1A1918 Washi #E6E6E6 13.4:1 AAA Alternate dark — when full neutral contrast needed
Beni #900B20 Washi #E6E6E6 7.46:1 AAA Seal / print — reserved

Size Scale

Below 24px screen / 12mm print, detail is lost and the mark no longer functions.

16pxFavicon minimum
24pxScreen minimum
32pxSmall UI
48pxNav / compact
64pxStandard
96pxDisplay

Clear Space

Minimum clear space = inner circle radius ÷ 4 on all sides. No text, imagery, or graphic elements may enter this zone. This breathing room is ma — it is part of the mark.

Unacceptable Uses

✗ Stretch
Never distort proportions
✗ Rotate
Never rotate the mark
✗ Shadow
No shadows or effects
✗ Wrong colour
Beni only — never blue
✗ Outline
No strokes or outlines
✗ Too small
Minimum 24 px on screen
  • Do not stretch, rotate, or skew the mark.
  • Do not add shadows, gradients, bevels, or outlines.
  • Do not change the internal stroke weight.
  • Do not place the crimson mark on a busy photographic background.
  • Do not rearrange or isolate internal elements.
  • Do not redraw or approximate — always use the original vector file.

File Formats

Format Use
SVG Web, screen, responsive — preferred.
PDF (vector) Print production, editorial layouts.
PNG @2x Social media, email, raster contexts (transparent bg).