The Choice Between Two Tokens

Jean-Louis Gassée, who used to run Apple France, describes this situation as the choice between two tokens. When you deal with people who have trouble, you can either choose to take the token that says It’s no big deal or the token that says It’s the end of the world. Whichever token you pick, they’ll take the other.

Jason Fried & David Heinemeier Hansson, It Doesn't Have to Be Crazy at Work